Tuesday, February 21, 2012

Nike+ FeulBand

There have been so many campaigns and new forms of technology aimed at making you more active by becoming aware of how much you move.

Nike has been involved in these technologies the whole time, from the nike app in your ipod that counts your steps to more advanced social media integration and now the new Nike+ Fuelband. The Nike+ Fuelband keeps track of your daily “NikeFuel” Calories, steps, and time of exercise.It is a more effective form of exercise tracking because it calculates more than just steps. You can set your goal for how many fuelpoint you want to reach each day and as you burn more fuel, the lights on the band will light up from red to green.



While the band only has one button, you can download the mobile app or use a USB to connect to the Nike+ website to get a more personal experience. These apps will:

  • track your progress from day to day and show you how close to come to your goal each day.
  • let you comment on your emotions throughout the day
  • let you share your how your day is going with your favorite social network
  • cheer you on with rewards and surprises along the way

Right now Nike+ is in several devices such as the FuelBand, SportWatch (which takes splits, reminds you to run, and has GPS tracking), and SportBand, iPod Nano, and iPhone app. Nike+ is looking to expand so that you’re their clothing will be able to measure exertion levels and tell you when your clothes or shoes are in need of being replaced. Apple recently got a patent on these devises so soon they will be exclusively available through Apple. 



The Nike+ slogan is "The key to moving more, is knowing more" so give it a try. You can buy any of the Nike+ tools here!

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